Assessment

Process

E.D.I.C.T

Emphathise

• Thorough understandingof the target community’s background and practices via oral (enthnographic) interviews (including drafting question) and reading relevant literature.
• Define
• Clear and well-reasoned basis for selecting a focus that would best represent that particular ethnic group and their contribution to the rich cultural diversity in Singapore.
• Complete the Empathy Map capturing what the target ethnic community say, think or feel.

Ideate

• Appropriate response to show awareness of target group’s uniqueness.
• Generate need statements using a needs statement organiser.

Create a Prototype

• Brainstorm for ideas.
• Elegant and precise expression of the concept.
• The prototype is able to engage the target audience.
• A viewer is able to understand the reasoning behind the prototype

Test

• Test the extent to which your idea meets the needs of your audience (to be assessed under Product)
• Gather feedback to re-think and revise the prototype

Source: https://sites.google.com/nygh.edu.sg/sec1spice2019/assessment?authuser=1

Presentation

Chinese video.

For now, we have already done all the shootings. We still have to edit it.

Product

Consists of two food models, an Infographic board and a video.